"WebDirector^® makes it easy to drive traffic to your website with built in SEO (Search Engine Optimisation) technology."
ANDREW DAVIDSON - Director of Technology and Production 

Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to your website from search engines via ‘natural’ or ‘organic’ search results. Typically, the higher your site appears in the search results list, the more visitors you will receive from the search engine.

Here are Andrew's tips for getting the most from WebDirector to improve your search engine ranking with Google:

The ability to create Short URL’s

Short, friendly and human URL’s are the buzzwords sounded by the SEO consultants of today. The most commonly used modules in WebDirector^® will automatically create such URL’s for you, saving you both time and money.

Complete metadata control

Whether you are looking to engage in an extensive keyword campaign or assign a specific page title or page description text, WebDirector^® gives you complete control of your website metadata.

Powerful and comprehensive analytics engine

WebDirector^® lets you take advantage of Google’s enterprise class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.

Unlimited text pages

In the world of SEO, content is King. WebDirector^® allows you to add an unlimited amount of content pages that can comprise both internal and external links. Used effectively, you have the ability to build an endless amount of global link power.

Online forums and blogging

Grow your site in popularity and content by allowing customers to contribute to online discussions. WebDirector^® uses the absolute latest in blogging technology to ensure the most favorable SEO results.

SEO friendly menu systems

WebDirector®provides you with the ability to add both Alt text and Link titles to menu buttons.

Website images can now be indexed by SEO robots

Within the text editor, WebDirector^® gives you the ability to add keywords behind images for search engine robots to view. Get creative from both a design and SEO perspective.

SEO friendly error pages

The last thing you want a customer to come across is an error page. Irrespective of the nature of the fault, WebDirector®redirects 401 and other error codes so the customer remains on your website.

Off page CSS and JavaScript combined with the latest in Google Compression

We all prefer to get the job done fast. Off page CSS and JavaScript hides information that search robots would rather not see. Furthermore, WebDirector^® simplifies things for search engine robots by speaking a language consistent with the indexing methods at Google.

SEO teamwork

Should you wish to engage the services of an SEO/SEM consultant, WebDirector^® has built in technology allowing such consultants to go to work with ease. The user code injections module allows for CSS and JavaScript to be uploaded to your website saving the SEO consultant time, which ultimately saves you money.