Polaroid

Client Introduction

A trusted global brand for over 70 years, Polaroid is best known for pioneering instant photography. Today, Polaroid has reinvented instant photography for the digital age and is a world leader in consumer electronics. 

Overview

Polaroid had a weak online presence in Australia and needed to publish fresh product information to support its sales and marketing process.  A new website was needed with an exciting user interface that clearly defined the categories of products on offer.
 

The Brief

• Get a fresh and new looking website
   
• Promotion of the polaroid product range
   
•  Provide is high degree of visual control to the webmaster
   
• Make their website easy to update as their products can change often
   
• Allow customers to search for service centers

The Solution

•  Content Management System
   
• Ecommerce software pack 
   
•  Web Development
   
• Software Development 
   
•  Data Interfacing Services
   
• GEO-coded search facility

The Result

The Polaroid website has enjoyed improved website traffic with an exciting new look and comprehensive product catalogue that supports sales activities in Australia.

• Web Design
• Content Management System
• Product Catalogue
• Email Marketring
• Search Engine Optimisation
• Interface to ERP system
• Geo-coded search engine for serivce center locator 
• Launch site now

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