Ted Noffs Foundation

Client Introduction

The Ted Noff’s Foundation provides essential services throughout Australia for young people and their families who are experiencing drug and alcohol problems and related trauma. A team of 300 dedicated staff and volunteers including councilors, therapists, researchers and trainers, alcohol and other drug workers and psychologists, play a vital role in Empowering Young People to Overcome Drugs.

Overview

The Tedd Noffs foundation website was set to retire as online Communications were at a standstill. The old site had little exposure on the major search engines and was both difficult and expensive to manage. The need for a new site was a crucial step toward increasing both Foundation exposure and brand communication.

Noffs enlisted Emedia Creative and KwikWeb as creative Director/ Designer to evolve the brand through a compelling website design. WebDirector was implemented to redefine Tedd Noffs online profile by way of increased site visits and enhanced site functionality.

Objectives

·         Engage the audience through superb design

·         Create a consistent brand representing core values

·         Increase site traffic and # of repeat visitors

·         Increase online Donations

·         Make the site easy to manage by internal staff

Features

·         Clean, intuitive, interface design

·         Online donations

·         Email newsletters

·          Media document management

·          Blogs

·         Job advertising

·         Project Gallery

·         Complete Content Management

·         Robust tracking system allowing marketing team to analyze web traffic

Result

The new Tedd Noff’s site is the marketing and communication platform that enables the Foundation to stay in touch with the community and keep sponsorship and donations flowing. The staff at Tedd Noff’s is thrilled over the end result, a prime example of WebDirector’s ability to establish a platform for long-term Internet marketing success.