Client Introduction
Alesco Group’s Parchem Construction Supplies offers industry leading brands with a strong commitment to service and technical support. A recent merger including Flextool and Concrete Technologies further added to the strength of Parchem Construction products business. Bringing together construction products, equipment and tools, trade supplies, and decorative concrete solutions, Parchem has a solution for all civil engineering, commercial, DIY and industrial projects.
Overview
Parchem Construction supplies presented a unique challenge. The four areas of the Parchem business each contained unique online requirements, including different menu titles, unique content, and the site functionality required to effectively convey each business division’s market offering. The overall look and feel of the site however had to remain constant, as the task was to create a seamless integration of what was effectively four individual websites. Parchem requested that each Business Unit site maintain an independent Content Management System with unique administration logins. In search of a trustworthy partner, Parchem turned to Corporate Interactive, proud developer of the leading WebDirector application. WebDirector was up to the task, delivering a homepage with links to unique software installs that have been implemented for each divisional site.
Project Objectives
· Maintain a consistent Look and Feel
· Easy Navigation
· Easily access product documentation
· Logically Organise Products
· Elegantly Display Case studies
· Promote the range of Parchem Products/Services
· Gather market research through Analytics reporting
· Remote content management
Site Features
· First Class Navigational Design
· Advanced Lucene search technology
· E Commerce Software
· Flash Integration
· Google Map integration
· General Content Pack
· Website Skin up Technology
· Complete SEO Tools
Result
The new Parchem website has been revered by stakeholders at large as the one stop shop for everything that is Parchem. Contractors, employees and customers can quickly access the information they need in the short timeframe they need it in. The streamlined approach of delivering information has resulted in a 150% increase in targeted site users. Furthermore, WebDirector’s cutting edge SEO tools allow Parchem to gain significant market exposure both domestically, and overseas.
To discover how WebDirector can make doing business easy phone 1300 662 553 or visit
www.webdirector.net.au today!
