Client Introduction
Nahui Ollin (pronounced now – we – oh – lean) was born from the need for green alternatives in fashion accessories. Nahui Ollin handbags are constructed from an ancient Mayan binding technique using the modern material of candy wrappers. In excess of 4000 Defective candy wrappers are woven together to create each one of a kind Nahui Ollin handbag. Featured in such fashion magazines as Elle and Vogue, Nahui Ollin handbags are quickly becoming the most talked about fashion accessory in Hollywood.
Overview
The Australian market, possessed limited awareness of Nahui Ollin handbags. The climate was set, and the Nahui Ollin Company was seeking a cost effective means of breaking into the marketplace. Engaging in a full scale advertising campaign presented a high element of risk with potentially low returns. The internet was determined to be the ideal channel for Nahui Ollin to penetrate the Australian market. The success of Nahui Ollin hinged on the vital selection of both an experienced and credible web supplier. After careful consideration it was determined that Corporate Interactive was best positioned to meet Nahui Ollin’s complex requirements at an affordable price point.
Project Objectives
· Create Brand Awareness
· Engage site users with the Nahui Ollin experience
· Creatively showcase the range of Nahui Ollin handbags
· Increase distributor interest
· Capture Online Sales
Site Features
· E Commerce software Pack with Eway and Paypal Integration
· Content Management System
· Website Skin up technology
· Photo/Video Gallery
· Guestbook
· FAQ’s Module
· Complete SEO Tools
Result
WebDirector offered Nahui Ollin a platform that delivered the latest in interactive shopping and order processing features. The new website enhances the customer experience through ease of navigation and a clean intuitive design. Nahui Ollin has experienced phenomenal growth in both brand/product awareness and online candy wrapper bag sales.
To discover how WebDirector can help you take your product to market phone 1300 662 553 or visit
www.webdirector.net.au today!
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