Client Introduction
Over the past 60 years St John’s Park Bowling Club has grown from a small rural club with a handful of members to a modern sporting and leisure organisation with over 20,000 members and 200 staff. With a reputation for hospitality and friendly service, the Club caters for all ages and tastes, with a range of leisure facilities and dining options, and provides some of the best entertainment in the area. The philosophy of the early leaders of the club remains today, with the Board of Directors committed to continually reviewing and improving the club’s facilities and services for the benefit of its members.
Overview
The club prides itself on delivering exceptional levels of professional service to members. The existing website did not effectively convey the clubs offerings, and site traffic figures suggested that members did not receive any value from the existing website. A new campaign was launched with the aim of increasing site usage by 200% and redefining St. Johns Park online strategy. Corporate Interactive was enlisted as the company of choice and WebDirector proved to be the ideal web platform to accomplish this task.
Project Objectives
· Increase online member value offerings
· Drive website traffic
· Highlight current events/promotions
· Encourage Club membership
· Support sports/sub clubs
· Complete in house content management
Site Features
· SEO Tools
· Comprehensive email marketing
· Data Access Control
· Content Scheduler
· Online Form Builder
· Skin up software
Result
The staff at St John’s Park is thrilled over the functionality offered by WebDirector. Data access control and content scheduling allows marketing staff to log into the CMS and “set and forget” upcoming online promotions. Within 6 months of the launch of the website, site traffic had increased by 600%. With an abundance of site visitors the new platform will now enable the club to achieve their long term goal of achieving internet marketing success.
To Discover more about how WebDirector can improve your clubs performance phone 1300 662 553 or visit
www.webdirector.net.au today.
