Client Introduction
d’Albora Marinas is Australia’s largest marina group providing berthing and dry storage for more than 1400 vessels nationwide. d’Albora Marinas is owned by the ASX-listed Ardent Leisure Group and operated by Ardent Leisure Limited. Ardent Leisure Group acquired d'Albora Marinas in January 2000.
Overview
dÁlbora is a full service Marina with a large tenant base spread over eight marina locations. The company prides itself on offering the best locations, and a full range of services at a fair price. Unparalleled levels of service delivery to both boat owners and tenants are imperative to the success of d’Albora. The new website needed to address the needs of both groups and at the same time utilise sound principles of information architecture to cater to the varying demographic of site users. In search of the ideal solution to accomplish this task, d’Albora turned to WebDirector. To attract new clients, emphasis was placed on search engine optimisation through organic search results. Furthermore, an email marketing platform was to be implemented to increase the subscription base to the company newsletter, Docklines. Elements of Flash were integrated into the homepage to increase the visual appeal of the website.
Project Objectives
· Build awareness of the d’Albora Organisation
· Generate customer leads
· Effectively distribute information
· Enhance customer service to tenants/clients
· Build on tenant/client relationships
· Reinforce the current Marketing strategy
· Gather market research through analytics reports
Site Features
· Easy Navigation
· Homepage flash integration
· Content Management System
· Website Skin up technology
· News and Information Software Pack
· Comprehensive email marketing
· Complete SEO Tools
· Analytics Engine
Result
The new d’Albora site has exceeded company expectations. The SEO tools in WebDirector have provided d’Albora with a more visible presence in organic search results. Tenants and Boaters alike have received significant value from the site as Docklines subscriptions are at a record high and targeted site traffic has increased by over 140%. To discover how WebDirector can help you better service your clients phone 1300 662 553 or visit
www.webdirector.net.au today!
