The development of the Internet brought with it an incredible opportunity for shrewd entrepreneurs: a chance to establish an online business that can potentially reach customers in nearly every country around the world. With that opportunity, however, came a monumental challenge. Business owners required a different kind of website, one that would:

• Process orders
• Accept payments,
• Operate seamlessly with offline order fulfillment processes such as warehousing and shipping.

Corporate Interactive knows the specific challenges of creating a powerful e-commerce solution and has developed the technologies that will enable your company to reach its goals.

One of the greatest challenges entrepreneurs face when establishing an ecommerce website is finding a reliable payment gateway. Corporate Interactive’s elegant content management software, WebDirector, can allow a wide range of payment processing strategies including:

Two and three party solutions for onsite and offsite transactions

• Authorizations
• Delayed capture
• Dual payments for deposit and final payment
• Period payments for subscriptions

If you’d prefer to accept payments through PayPal, we have the certified PayPal developers to get the job done.

Launching a powerful, attractively designed ecommerce website is only half the battle. To start seeing sales, you’ll have to utilize every internet marketing strategy available to get the word out about your business and attract potential customers to your website.

While SEO campaigns and paid search traffic can deliver significant results, e-mail marketing can offer even greater exposure, sometimes doubling website traffic. With WebDirector, you’ll have easy access to Corporate Interactive’s e-mail marketing module. Every customer who begins a transaction will be captured in the e-mail marketing system, whether they complete the transaction or not. This will give you the targeted e-mail marketing you’ll need to maximize your advertising efforts.

As an online business, shipping costs should always be on your radar. Over the years, Corporate Interactive has developed a wide range of freight calculators for companies selling products ranging from toothbrushes to flat screen TVs. With these tools, your customers will know what they’ll be paying for shipping before they place the order.

Corporate Interactive even offers Geo-coded location based shipping calculations which take delivery distance into consideration. Regardless of your needs, you’re sure to find a solution that works when using WebDirector.

The shopping cart is a major component of any effective e-commerce solution. Corporate Interactive offers a range of features that will give you information that can be used to optimize your checkout process and increase conversion rate.

A good e-commerce solution should include data management systems that gather information such as the stage in the checkout process that a customer abandons the shopping cart and, integrated with Google Analytics, conversion statistics, goals, and funnels.

A well-developed e-commerce solution can even generate automated follow up emails that will open a line of communication with customers that abandoned a transaction, reminding them of their waiting order and offering positive reinforcement about your company and its products and services.

Online retailers such as Amazon and eBay have had incredible success using a method of sales analysis in which a current customer’s shopping patterns are compared to a previous customer’s shopping behavior. This results in a highly intuitive advertising strategy; customers benefit by seeing products that they may be interested in, your company benefits by upsell and a higher rate of repeat customers.

Corporate Interactive can offer you this lucrative e-commerce solution once your website has developed a sufficient sales history. It makes use of expertly programmed interfaces to give your customers a level of convenience that will make your company stand out from the rest. Not to mention that this method of advertising is often viewed as helpful, bringing related products to a customer's attention and enriching their shopping experience.

When you use an e-commerce solution developed by Corporate Interactive, you can rest assured that your customer’s privacy is safe. PCI compliance is considered at every stage of e-commerce development. WebDirector has been integrated with all major gateway providers such as PayPal, eWay, and Dialect, as well as the four major banks. Whether you need a simple checkout or a highly complex back-office integration, product tracking, and Geo-coding, Corporate Interactive can offer an e-commerce solution with the convenience and power your company needs to succeed.